GLC 2019

It used to be that support for libraries was a given, but now it isn’t enough for libraries to do good work. Libraries need to talk about that good work, and library staff must shift how they talk about library services to an intentional marketing approach. Intentional marketing and communications reflect your library's values, is story based when possible, and takes your message to where your audience is - offering what they need. This session will provide guidance on how library staff can shift their communications and marketing efforts to show the value of their library and build engagement with new and existing patrons.